sounds like they could use it
this weekend, while we were driving on 495S, coming up on a major traffic jam, I turned on WBZ News 1030AM. It works that they give the traffic on the 3’s, so you’re never too far from finding out why you’re stopped.
Two things really bothered me though:
1. The station indentification promo was something along the lines of (make sure you read it in the voice of the Macho Man Randy Savage) “We’re WBZ News Radio! Pumping 50,000 watts of news power to you all day every day! WBZ News Radio! Oh yeah!”
Come on! It’s news radio! Is there really the need for the over the top, in your face announcement? Is there competition between news radio stations to get listeners? Is the swing vote in the demographic that judge a news radio station based on a promo like this?
How about: “Coming this SUNDAY, SUNDAY SUNDAY! NEWS!! That’s right! WBZ News Radio is brodacasting NEWS! We’ve got 50,000 watts! 50,000 WATTS! (echo) We’ll give you all the news, but you’ll only need the headlines!!!”
2. They were advertising some new versions of the little purple penis perk-up pill (don’t need the search results from that word!). This new version doesn’t require a prescription, and is in a pleasant tasting gel-tab that dissolves quickly. I think it even said “you can live your live spontaneously now!”
I understand that there are costs, but this the ad you want to run?
WBZ News, the official news radio of guys who like monster trucks, and can’t get it up!
Quadrophenia“;?>
August 26th, 2003 at 4:47 pm
Yeah sometimes they do go over board even with the non-newsradios. I really liked that show too bad the sarcastic one died or maybe it was someone else. Anyways see you.
August 28th, 2003 at 10:31 pm
‘BZ pumps it up
Jason turns on WBZ to hear the traffic on the threes and is assaulted in quick succession by one of