minorthird.com is better than the leading blog
Thursday, October 16th, 2003what’s the deal with the “better than the leading brand” angle of marketing?
Commercials are always comparing the target brand to the not named “leading brand”. Isn’t that really just admitting that you are only second (or third) best? If your product was so good, wouldn’t you be the leading brand?
Or…are they thinly disguising an insult […]