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you’ve got to B-to-the-E kidding me!

Anheuser-Busch Launches Remarkable New Beverage

I actually didn’t think it would be possible to ruin beer. Sure, there are bad beers; weak beers; heavily fruited beers. A caffeinated beer?

BE is beer infused with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE offers a lightly sweet and tart taste – a great mixture of beer and new flavors for adults to enjoy.

“…for adults to enjoy”? Am I the only one who see this as marketing to teens?

BE gives today’s highly social contemporary adults what they’re searching for in their beverage of choice.

Well, shit! I must be a lowly anti-social antiquated adult because I’ve already found my beverage of choice: BEER!

I need to remind myself to pick some of this stuff up and forget to drink it.

This entry was posted on Wednesday, January 26th, 2005 at 1:58 pm and is filed under nothing in particular. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “you’ve got to B-to-the-E kidding me!”

  1. susannah Says:
    January 26th, 2005 at 4:15 pm

    I agree! It’s all about the teenagers and the 20-something Red Bull set. have you seen the can? same size/shape as a red bull (and all other assorted “energy” drink) cans.

  2. M@ Says:
    February 5th, 2005 at 11:04 am

    Worked. :)

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