acronyms shave valuable seconds off your day -or- passing the savings on to you
so…I’ve started to notice a disturbing trend — well, disturbing to me, Erika thinks nothing of it — in car advertising recently: the use of “em-pee-gee” instead of “miles per gallon.”
sure, they’ve been writing “mpg” forever, but is it really necessary to break it down to a dot-com/we’re-living-in-a-tech-society-and-this-sounds-hip acronym?
“What are you looking for in a new car? Maybe it’s more em-pee-gees.”
I bet that 50% of consumers over the age of 45 are thinking that the car comes with an mp3 player and some more music.
I’m waiting for someone to try and stand out from the rest and refer to it as “mpergs.”