minorthird

so…let’s say that there was a huge public scare yesterday in Boston that turned out to be a big marketing ploy gone wrong and misunderstood.

I’m not naming names or linking to the stories because then the marketers win.

As appropriate as the response was, the second that the news found out about the “marketing” angle on this they should have stopped running the story. Seriously, talk about free advertising…

While talks are underway to charge numerous folks with something (maybe confusing the “old folks”?), the targeted market (18-25 year olds) are having a huge laugh and are going to tune in, as was originally desired.

I think the media totally got played here.

I think the authorities in Boston, and at the federal level, reacted in the correct way, even if it was apparent to them by the second call that this was not a threat — you need to treat each call as the real thing, or the terrorists win…

well, the marketing executives won yesterday…and unless there are heavy fines and jail time, this won’t be the last marketing campaign like this…

This entry was posted on Thursday, February 1st, 2007 at 7:38 am and is filed under blogocosm, nothing in particular, massholes, people are retarded. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.